A Glimpse at Marketing Through the Ages

Did you know that the first written advertisement in the world was in ancient Egypt and dates back to around 2500 BC?

This ancient piece of history was a stone tablet carved with hieroglyphics. It promoted a type of brew called “heqt” as being the best in the world with the sign reading “The drink of the Pharaoh is the best in the world. Come and taste it”, so marketing is not as modern as you might think. However, it was modernized and turned into a science to be taught in universities very recently.

The Best Route to a Successful Business

Marketing is not just about selling your product, it also includes understanding what your customers need, providing them with the value they desire, and building a lasting loyalty with them. Furthermore, this extends beyond functionality, incorporating emotional connections, experiences, and a sense of belonging. This can be achieved by connecting with your customers and constructing a community around what they care about.

Effective marketing brings clarity amidst the information chaos by helping people understand products and building brand love. This fuels economic growth by encouraging both buying and innovating new, exciting products, making marketing essential for both businesses and the modern world.

The Science of Marketing

This field of study was first introduced as an academic subject in the early 1900s. It has developed ever since into becoming a science that covers the majority of scientific methods used to achieve marketing goals. Such methods include studies of consumer behavior, developing successful marketing strategies, and calculating outcomes. These are utilized to enhance better decision-making for businesses, which leads to success and profit.

Studying the Science of Marketing in Saudi Arabia

Dar Al-Hekma, one of the leading universities in Saudi Arabia, has been graduating marketers who are equipped with the knowledge, skills, and values required in the field of marketing for years. Their focus is concentrated on applying the understanding of marketing theories and concepts, critical thinking, decision-making, and problem-solving skills, along with any professional skills that could help them meet the demands of the job market.

Studying the Bachelor of Marketing at Dar Al-Hekma provides comprehensive and profound learning experiences, allowing students to explore the marketing field. The program also encourages students to engage in practical projects in partnership with local and international businesses. This ensures that academics at the university have a deeper understanding of local and international business environments.

How Studying a Bachelor of Marketing Plays Such an Important Role in Society

Driving the Economy

The continued pursuit to reach a wider audience causes increased demand which in turn leads to higher production, which translates to more jobs and increased economic activity.

Building Relationships with Customers

Marketing is not a mere advertisement; Understanding your customers’ needs and providing products accordingly is the main key to reaching the level of success you look up to. When a customer is satisfied with a product he becomes loyal to the product having an amazing connection with him while boosting his trust. This means that you as a business are more likely to grow an advocate out of him meaning he will bring more leads and achieve you more success.

Empowers Fair Competitiveness

Only when ethics of marketing are truly practiced, fair competition can be achieved. Transparency is considered a crucial point when competing with other business owners in the same field, as the more you are transparent to the customer, the more solid trust you will build. Shedding light on the uniqueness, instead of directly disparaging competitors, standing out yourself and gaining the customers’ trust over other competitors is your ideal plan.